SHORT RIB RUB

Bold • Smoky • Savoury • Built for Low & Slow

Bring out the best in your beef with Short Rib Rub — a rich, full-flavoured seasoning crafted for succulent short ribs, slow-cooked beef and BBQ favourites.

Perfect for the smoker, BBQ or oven, this robust blend creates a beautifully seasoned crust while complementing the deep, rich flavour of beef. Whether you’re cooking low and slow or firing up the grill, Short Rib Rub delivers serious BBQ flavour.

PERFECT FOR

🥩 Beef short ribs
🔥 Smoked & BBQ beef
🍖 Beef ribs
🥩 Brisket
🍔 Burgers
🥔 Roast potatoes
🌽 Grilled vegetables & corn
🔥 Low & slow cooking

HOW TO USE

🥩 FOR SHORT RIBS

Lightly coat your short ribs with oil or your favourite binder, then generously apply Short Rib Rub to all sides.

Allow the seasoning to rest on the meat before cooking to help those flavours develop.

Cook low and slow in your smoker, BBQ or oven until the meat is beautifully tender and packed with flavour.

🔥 AS A DRY RUB

Generously massage Short Rib Rub into beef, brisket, ribs or other meats before grilling, roasting or smoking.

For even more flavour, season several hours before cooking and refrigerate until you’re ready to fire up the BBQ.

🍟 MORE THAN JUST RIBS

Don’t stop at beef! Sprinkle Short Rib Rub over potatoes, wedges, corn and roasted vegetables for an instant hit of savoury BBQ flavour.

FLAVOUR PROFILE

Flavour: Bold, smoky and savoury
Style: Classic BBQ & low-and-slow
Best With: Beef short ribs, brisket and beef ribs
Also Great With: Burgers, potatoes and vegetables

QUICK LOW & SLOW SHORT RIBS

Coat beef short ribs generously with Short Rib Rub, making sure every side gets plenty of seasoning.

Allow them to rest before placing them into your smoker, BBQ or oven. Cook low and slow until beautifully tender and the outside develops a rich, flavour-packed bark.

Rest before serving and get ready for some seriously good ribs.

MADE FOR SERIOUS BBQ

From fall-apart short ribs to brisket and weekend BBQs, Short Rib Rub brings bold flavour to every cook.

RUB IT • SMOKE IT • REST IT • LOVE IT